I am a strategy-minded copy manager with a background in holistic beauty and wellness. My knack for harnessing marketing, performance, and creative perspectives helps me create impactful messaging for product launches, brand campaigns, and retail experiences. I'm obsessed with learning about customers and speaking to them in a language that moves them, while still understanding the power of a consistent, differentiated brand voice.
I worked at a bakery for a minute in 2020 and now use any leftover creativity to dream up cakes, cookies, donuts, galettes, pavlovas, pies, pretzels, tarts... you get the gist.
To learn more about my credentials, read my resume.
