Stepping up the effort…
Michael Bloomberg continues his productive final months as mayor by launching a massive recycling effort: New York Recycles. The ad campaign by Grey New York features images of recyclable materials made out of a combination of other recyclables, representing the idea that all cans, newspapers, bottles, and cartons can have a second life. Very aesthetically pleasing, comes across more as pop art than smelly NYC trash. The goal is to double New York's recycling rate by 2017, a move that could save the city $60 million. Always great when good can be done in a beautiful way. Hopefully will be more effective than that soda ban..
The tastes of summer...
For your viewing pleasure, the Zesty Guy. In Kraft’s latest campaign for their Zesty Italian dressing, they’ve employed the, ahem, talents of Anderson Davis, a man who is causing a media frenzy over his sexy portrayal of the amazingly talented grill guy (think Bobby Flay meets Diet Coke dude). The campaign, created by TBWA/Chiat/Day, is totally tongue-in-cheek, approaching deliciously campy, using the old “sex sells” routine in order to hawk something as mundane as salad dressing (now also a cooking sauce). Add in a hefty splash of good-natured humor and you might just have the perfect recipe on your hands. But not everyone's in on the joke. The Christian advocacy group One Million Moms insists that the ad alienates conservative customers and that Kraft will inevitably lose business. No worries, the campaign marches on with well-deserved swagger. All signs point to a big success for Kraft targeting the (very) mainstream foodie. We say, what's not to love about a little extra heat out on the grill?